Our partnerships
Bitpanda is proud to set new benchmarks for partnerships and further strengthen the unique connection between financial technology, elite sports, and strong ambassadors.
FC Bayern München
Both Bitpanda and FC Bayern are leaders in their respective fields, exuding professionalism, sustainability, and an unyielding resilience. This partnership is not just a strategic move for Bitpanda, it's a rallying cry that will help to increase awareness of the possibilities of crypto amongst a huge new audience.
Paris Saint-Germain
In January 2025 we kicked off our partnership with the legendary French football club. This partnership celebrates Paris Saint-Germain not only as a football club – but also as a global symbol of culture, lifestyle, and excellence, aligning perfectly with Bitpanda’s continued success in redefining how people in France and Europe invest and connect with digital assets.
AC Milan
We are more than just teams. We are united by a shared purpose to deliver the best for our communities. AC Milan and Bitpanda embody a collective spirit that fosters innovation, collaboration and a strong ambition to succeed.
Arsenal F.C.
In August 2025, Bitpanda became the Official Crypto Trading Partner of Arsenal F.C., one of the most iconic clubs in the Premier League and English football as a whole. Driven by a shared mentality and a commitment to long-term goals, Bitpanda and Arsenal deliver impactful activations and premium content. Supporters can also look forward to exclusive experiences, including VIP match access, special events, and meetings with club legends.
FC Basel 1893
Bitpanda is the Main Sponsor of FC Basel, the dominant force in Swiss football, and is featured on the front of the first team’s shirts and across the team’s iconic home stadium, St Jakob-Park. The Bitpanda community will have the opportunity to enjoy exclusive experiences like ticket giveaways, behind-the-scenes content, and player meet-and-greets throughout the season.
NFL
More than just a business deal: This partnership between two premium brands is a testament to the power of shared values. Together, Bitpanda and the NFL are committed to building a brighter future in Europe for both industries. As part of this partnership, we have digital activation rights throughout the season and be present for game day in Munich.
ATP Tour
As an official partner of the ATP Tour, Bitpanda makes its mark at several prestigious tennis tournaments — including iconic events in Munich, Hamburg, Geneva, Halle, Stuttgart, Mallorca, Kitzbühel, and Basel. This partnership further strengthens our connection to one of the most exciting and fast-paced sports in the world.
Hahnenkamm Races 2026
Bitpanda is the Official Trading Partner of the Hahnenkamm Races, taking place each year in January in Kitzbühel, Austria. As an Austrian-founded company serving Europe, Bitpanda is proud to partner with one of the most iconic skiing races to reach audiences worldwide.
Alexander Zverev
German tennis legend and top-ranked player, Alexander Zverev, became a Bitpanda Global ambassador in November 2024. Alexander has won 23 ATP singles titles, two doubles titles and an Olympic gold medal in 2020. Known for his power and versatility, Alexander's electric energy and unwavering pursuit of excellence embody the spirit of Bitpanda. "I’m thrilled to have a strong brand like Bitpanda by my side, a brand that shares the same high standards I set for myself," says Alexander.
Gaël Monfils
In May 2025, we welcomed tennis icon Gaël Monfils as Bitpanda’s new Global Brand Ambassador. Known for his electrifying style and bold personality, Monfils embodies the confidence and ambition Bitpanda stands for. As part of the partnership, he’ll sport the Bitpanda patch at the ATP Tour and Grand Slams, and engage with our community through exclusive meet-and-greets and unforgettable experiences. Get ready for exciting content and campaigns as we scale across Europe.
Stanislas Wawrinka
In May 2024, we announced our partnership with tennis royalty Stanislas Wawrinka. A true legend of the game, Wawrinka holds 17 titles to his name, including three Grand Slams. This collaboration brings together the dedication, precision, and strategic thinking of tennis with the ever-evolving world of crypto investments. As Stan said of our partnership, “I believe in crypto and the technology it was built on.”
Dominic Thiem
Since August 2024, Dominic Thiem has been on board as Bitpanda’s Global Ambassador. The Austrian is one of the standout players of his generation, crowned by his Grand Slam triumph at the 2020 US Open and an impressive career on the ATP Tour. With his relentless intensity, athleticism, and renowned power game, Thiem embodies ambition, continuous development, and the determination to always get the most out of himself – values that perfectly align with Bitpanda.
Antoine Dupont
Since 2024, Bitpanda has joined with French rugby phenomenon Antoine Dupont. His electric energy and dedication to excellence perfectly mirror Bitpanda's values. Together, we push boundaries and inspire greatness on and off the field. Stay tuned for what’s ahead!
Sebastian Vollmer
Sebastian Vollmer, a two-time Super Bowl champion and former New England Patriots player, has been a Bitpanda Brand Ambassador and the face of our NFL spots since September 2024. With his passion, discipline, and winning mentality, he perfectly embodies Bitpanda’s values.Together, we bring the spirit of the NFL even closer to fans.
Markus Kuhn
The former NFL player has been on board as a Brand Ambassador for Bitpanda since September 2024, helping to further strengthen and advance our brand in Europe
Melissa Satta
Italian model and TV personality Melissa Satta has been part of the Bitpanda family since August 2024. As one of the most recognizable faces in Italy’s entertainment and fashion world, she represents style, confidence, and modern lifestyle culture. With her strong presence, keen sense of trends, and authentic charisma, Melissa Satta brings exactly the kind of energy that defines Bitpanda as a premium brand.
Portfolio Challenge
The Bitpanda Portfolio Challenge is a five-month educational campaign where leading European streamers each manage a €10,000 portfolio sponsored by Bitpanda. The goal of the challenge is to show audiences how investing concepts like risk, diversification, and long-term thinking work in practice, using Bitpanda to do it responsibly and transparently in one place.
Participants:
Other Ambassadors
