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Bitpanda is the official crypto partner of
FC Bayern Munich

Bitpanda is excited to announce its strategic partnership with FC Bayern Munich, one of the most successful European football clubs in the world and record champions in Germany.

Sharing a winning mindset

Like a perfectly executed tackle or a masterfully crafted investment strategy, this partnership is powered by a shared desire to win. Both Bitpanda and FC Bayern Munich are leaders in their respective fields, exuding professionalism, sustainability, and an unyielding resilience that leaves opponents breathless.

A striking partnership

As the official crypto partner of FC Bayern Munich, this comprehensive multi-year strategic partnership includes extensive TV exposure, options to activate with players for the Bitpanda brand, extensive and prominent visibility in the Allianz Arena, including TV-relevant LED boards and a cam carpet.

«Bitpanda stands for quality and a long-term perspective. Bitpanda is also the market leader in its field, just like FC Bayern Munich. We want to achieve our goals together in the future.»

Jan-Christian Dreesen
CEO of FC Bayern Munich AG

«Bitpanda fits in very well with the requirements of FC Bayern Munich: Two strong brands, two standard setters, coming together.»

Andreas Jung
Chief Marketing Officer of FC Bayern Munich AG


«FC Bayern Munich and Bitpanda are united by a strong winning mentality and the desire to improve every day. Both have clear business principles that they follow consistently.»


Eric Demuth
Bitpanda CEO and Co-Founder

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