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Live Nation Entertainment, Inc. operates as an entertainment company. The firm engages in producing, marketing and selling live concerts for artists via global concert pipe. It operates through the following segments: Concerts, Advertising and Ticketing and Sponsorship. The Concerts segment involves the promotion of live music events in owned, operated and/or rented third-party venues. The Ticketing segment includes the sale of tickets for events on behalf of clients and retains a fee or service charge for these services. The Sponsorship and Advertising segment offers a sales force who create and maintain relationships with sponsors through a combination of international, national and local opportunities which allow businesses to reach customers through concerts, venue, festivals and ticketing assets, including advertising on websites. The company origins can be traced back to 1996 and its headquarters are in Beverly Hills, CA.