Invest in Yelp (yelp)

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Yelp

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About Yelp (YELP)

Yelp Inc. engages in the provision of an one-stop local platform for consumers to discover, connect and complete transactions with local businesses of all sizes. It operates through the following segments: Advertising, Transactions and Other. The Advertising segment offers a range of free and paid advertising products to businesses of all sizes, including the ability to deliver targeted search advertising to large local audiences through its website and mobile app. The Transactions segment comprises several features and consumer-interactive tools to facilitate transactions between consumers and the local businesses that can be found on Yelp. The Other segment consists revenue through subscription services and licensing payments for access to Yelp data as well as for other non-advertising, non-transaction arrangements. The company was founded by Jeremy Stoppelman and Russell Simmons in July 2004 and is headquartered in San Francisco, CA.

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