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Whirlpool Corp. engages in the manufacturing and marketing of home appliances. Its products include home laundry appliances, refrigerators and freezers, cooking appliances, home dishwashers and room air-conditioning equipment, mixers and portable household appliances. The company's brands include Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir and Indesit. It operates through the following segments: North America. EMEA, Latin America and Asia. Whirlpool was founded by Emory Upton, Fred Upton and Louis C. Upton in 1911 and is headquartered in Benton Harbor, MI.