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Uber Technologies Inc. operates as a technology platform for all thing people and mobility. The firm offers multi-modal people transportation, restaurant food delivery and connects freight carriers and shippers. It operates through the following segments: Rides, Eats, Freight, Other Bets and ATG and Other Technology Programs. The Rides segment refers to products that connect consumers with Rides Drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses or taxis. The Eats segment allows consumers to search for and discover local restaurants, order a meal and to either pick-up at the restaurant or have the meal delivered. The Freight segment leverages proprietary technology, brand awareness and the experience of revolutionising industries to connect carriers with shippers on its platform, gives carriers upfront, transparent pricing and the ability to book a shipment. The Other Bets segment consists of multiple investment stage offerings. The ATG and Other Technology Programs segment is primarily responsible for the development and commercialisation of autonomous vehicle and ridesharing technologies, as well as Uber Elevate. The company was founded by Oscar Salazar Gaitan, Travis Kalanick and Garrett Camp in 2009 and is headquartered in San Francisco, CA.