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The Swatch Group AG engages in the design, manufacture and sale of finished watches, jewellery, watch movements and components. It operates through the Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment is involved in the design, production and marketing of watches and jewellery. The Electronic Systems segment develops, manufactures and sells electronic components and sports timing activities. The company was founded by Nicolas Georges Hayek in 1983 and is headquartered in Biel, Switzerland.