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Snap Inc. is engaged in the operation of its camera platform. Its products include Snapchat, using the camera and editing tools to take and share Snaps, Friends Page, which lets users create and use Stories, Groups, Video & Chat, Discover for searching and finding relevant Stories, Snap Map, which shows friends, Stories and Snaps near the user, Memories, for saving personal collections and Spectacles, wearable sunglasses capable of taking Snaps and interacting directly with the Snapchat application. The company's primary source of revenue is advertising. Snap was founded by Frank Reginald Brown IV, Evan Thomas Spiegel and Robert C. Murphy in 2011 and is headquartered in Santa Monica, CA.