PepsiCo Inc. engages in the manufacture, marketing, distribution and sale of beverages, food and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following business segments: Frito-Lay North America, Quaker Foods North America, North America Beverages, Latin America, Europe Sub-Saharan Africa and Asia, the Middle East and North Africa. The Frito-Lay North America segment markets, distributes and sells snack foods under the Lay's, Doritos, Cheetos, Tostitos, Fritos, Ruffles and Santitas brands. The Quaker Foods North America segment includes cereals, rice and pasta under the Quaker, Aunt Jemima, Quaker Chewy, Cap'n Crunch, Life and Rice-A-Roni brands. The North America Beverages segment consists of beverage concentrates, fountain syrups and finished goods under various beverage brands such as Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Aquafina, Diet Mountain Dew, Tropicana Pure Premium, Sierra Mist and Mug. The Latin America segment covers beverage, food and snack businesses in the Latin America region. The Europe Sub-Saharan Africa segment comprises beverage, food and snack goods in the Europe and Sub-Saharan Africa regions. The Asia, Middle East and North Africa segment offers snack food products under the Lay's, Kurkure, Chipsy, Doritos, Cheetos and Crunchy brands. The company was founded by Donald M. Kendall, Sr. and Herman W. Lay in 1965 and is headquartered in Purchase, NY.