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NIKE Inc. engages in the design, development, marketing and sale of athletic footwear, apparel, accessories, equipment and services. It operates through the following segments: North America, Europe, Middle East & Africa, Greater China, Asia-Pacific & Latin America, Global Brand Divisions, Converse and Corporate. The North America; Europe, Middle East & Africa; Greater China; and Asia-Pacific & Latin America segments refer to the design, development, marketing and selling of athletic footwear, apparel and equipment. The Global Brand Divisions represent NIKE brand licensing businesses. The Converse segment designs, markets, licenses and sells casual sneakers, apparel and accessories. The Corporate segment consists of unallocated general and administrative expenses. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR.