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lululemon athletica, Inc. engages in the designing, distributing and retail of athletic apparel and accessories. It company operates through the following business segments: company-operated stores and direct to consumer. The company-operated stores segment comprises the lululemon and ivivva brands and specialises in athletic wear. The direct to consumer segment is involved in e-commerce business. The company was founded by Chip Wilson in 1998 and is headquartered in Vancouver, Canada.