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HelloFresh SE engages in the provision of personalised meal solutions. It operates through the following segments: United States of America (USA), International and Holding. The International segment comprises Australia, Austria, Belgium, Canada, Germany, the Netherlands, Switzerland and the United Kingdom. The company was founded by Jessica Nilsson Schultz, Thomas W. Griesel and Dominik S. Richter on the 4th of October, 2011 and is headquartered in Berlin, Germany.