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Heineken NV engages in the manufacture and distribution of alcoholic and non-alcoholic beverages. The firm operates through the following segments: Africa, Middle East and Eastern Europe, the Americas, Asia-Pacific, Europe, Head Office and Other/eliminations. It offers products under the Heineken, Amstel, Desperados, Sol, Tiger, Birra Moretti, Affligem, Lagunitas, Mort Subite, Strongbow Apple Ciders, Orchard Thieves, Stassen, Bulmers, Old Mout and Blind Pig brands. The company was founded by Gerard Adriaan Heineken on the 15th of February, 1864 and is headquartered in Amsterdam, the Netherlands.