General Mills, Inc. engages in the manufacture and marketing of branded consumer foods sold through retail stores. It operates through the following segments: North America Retail, Europe & Australia, Convenience Stores & Foodservice, Pet and Asia & Latin America. The North America Retail segment includes grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains and e-commerce grocery providers. The Europe & Australia segment refers to the retail and foodservice businesses in the greater Europe and Australia region which includes yoghurt, meal kits, super-premium ice cream, refrigerated and frozen dough products, shelf stable vegetables, grain snacks and dessert and baking mixes. The Convenience Stores & Foodservice segment consists of ready-to-eat cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully-baked frozen dough products and baking mixes. The Pet segment represents the pet food products sold in the United States in specialty channels, including national pet superstore chains, regional pet store chains, neighborhood pet stores and farm and feed stores, e-commerce retailers, military outlets, hardware stores, veterinary clinics and hospitals and grocery and mass merchandisers. The Asia & Latin America segment encompasses the retail and foodservice businesses in the greater Asia and South America regions, which consist of ice cream and frozen desserts, refrigerated and frozen dough products, dessert and baking mixes, meal kits, salty and grain snacks, wellness beverages and refrigerated yogurt. The company was founded on the 20th of June, 1928 and is headquartered in Minneapolis, MN.