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Caesars Entertainment, Inc. engages in the management of casinos and resorts under the Caesars, Harrah's, Horseshoe, and Eldorado brands. Prior to the Merger, their principal operating activities occurred in five geographic regions and reportable segments: West, Midwest, South, East and Central, in addition to Corporate and Other. Following the Merger, their principal operating activities occur in three regionally-focused reportable segments. The Company’s reportable segments are: Las Vegas, Regional, and Managed, International, CIE, in addition to Corporate and Other. The company was founded in 1937 and is headquartered in Reno, NV.