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Bilibili, Inc. is a holding company which provides online entertainment for young generations in China, offering a wide array of content. The firm enables broad video-based content consumption scenarios centered around professional user generated videos, or professional user generated videos (PUGV), supplemented with live broadcasting, occupationally generated videos, or occupationally generated videos (OGV) and more. The company was founded by Xu Yi in 2009 and is headquartered in Shanghai, China.