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Allegro.eu SA operates as a holding company which engages in the management of e-commerce platforms. It sells a variety of categories including automotive, home and garden, books, media, collectibles and art, fashion and shoes, electronics, kids, health and beauty, sports and leisure, and supermarket on e-commerce marketplace. The company was started in Poland on December 13th, 1999 as Allegro.pl and now is headquartered in Luxembourg.