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Adidas AG engages in the design, distribution and marketing of athletic and sporting lifestyle products. It operates through the following segments: Europe, North America, Asia-Pacific, Latin America, Emerging Markets, Russia/CIS, adidas Golf, Runtastic and Other Businesses. The adidas Golf segment distributes and sells Adidas golf brand products. The Runtastic segment provides an ecosystem for tracking and managing health and fitness data. The Other Businesses segment comprises the activities of the Y-3 label. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.