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0x aims to make token trading with off-chain transactions more efficient by running smart contracts on the Ethereum blockchain. 0x’s own Ethereum token (ZRX) is used for paying trading fees to Relayers for their services. The main use for ZRX is to have decentralised control over 0x protocol’s upgrade system, meaning that ZRX owners have the authority (proportional to their holdings) to say how the protocol should be developed over time.