What is a crypto airdrop?
A crypto airdrop is a method by which blockchain projects distribute free coins or tokens to generate attention and build a community. The goal is to raise awareness of a project and promote the spread of a token. This strategy is often used as a marketing tool to attract new users or reward existing ones.
In an airdrop, users receive coins or tokens directly into their wallets. In some cases, this happens without any requirements, but often small actions are expected, such as:
These actions help projects increase their reach and connect with potential users. The entire process usually takes place via smart contracts or centralised platforms, ensuring the tokens are distributed automatically and securely.
Types of crypto airdrops
Crypto airdrops come in various forms, differing in goals and requirements:
Standard airdrop: Users receive tokens for free without any action required, making these airdrops ideal for quickly gaining attention.
Bounty airdrop: Participants must complete simple tasks like sharing social media content or following channels to earn tokens and boost the project’s reach.
Holder airdrop: Tokens are distributed to holders of specific cryptocurrencies, such as Ethereum or Bitcoin (BTC), with the quantity often based on the wallet balance.
Exclusive airdrop: These target a specific user group, e.g., loyal community members or early supporters of a project, to reward their engagement.
NFT airdrop: Users receive non-fungible tokens (NFTs), often providing special features such as access to exclusive offers or events within the project.
The variety of crypto airdrop types allows projects to tailor their approach to token distribution and user engagement.
Notable crypto airdrops
Some of the most well-known crypto airdrops include:
Bitcoin Cash (BCH) (2017)
Ontology (ONT) (2018)
Distributed tokens: 1,000 ONT for NEO holders
Highlights: NEO holders received ONT as a reward due to the close connection between the projects
Stellar (XLM) (2019)
Uniswap (UNI) (2020)
Ethereum Name Service (ENS) (2021)
These examples demonstrate the evolution and versatility of crypto airdrops. They highlight how projects use this method to efficiently distribute tokens, strengthen their communities, and achieve long-term marketing goals. While some airdrops occur without any action required, others demand small tasks such as social media activities or holding specific cryptocurrencies. This diversity allows blockchain projects to address their specific needs and actively involve users in the project's development, creating win-win scenarios for both projects and participants.
How do cryptocurrency airdrops work?
Cryptocurrency airdrops follow a clear process, which may vary depending on the project. Typically, an airdrop involves three steps:
Check eligibility
Projects define criteria for user participation, such as:
Holding a specific cryptocurrency like Ethereum or BTC in a wallet
Completing tasks, e.g., following a social media channel or sharing a post
Using a project early on, prior to a specific date
These requirements ensure that airdrops are distributed to active and interested users.
Distribute tokens
Coins and tokens are distributed automatically via smart contracts or manually through centralised platforms. Smart contracts operate on a decentralised network of nodes, securely and transparently executing transactions. This makes the process efficient and ensures tokens are directly sent to eligible wallets. In other cases, tokens are issued after users register or verify their participation with the project.
Redeem tokens
Users often need to provide a compatible wallet aligned with the blockchain of the airdrop. Additional registration or access to a specific platform may sometimes be necessary to unlock the tokens. Once distributed, tokens can be checked in the wallet and used for transactions, staking or trading.
Crypto airdrops offer an easy way to obtain free tokens, though they often require specific steps or contributions. Understanding and fulfilling the requirements is key to benefiting from these opportunities.