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Reply SpA engages in the conception, design and development of solutions based on new communication channels and digital media. It supports the main European industrial groups in defining and developing new business models utilising big data, cloud computing, customer relationship management, mobile, social media and internet of things paradigms. The firm also offers consultancy, system integration, application management and business process outsourcing. The company was founded by Mario Rizzante and Oscar Pepino in 1996 and is headquartered in Turin, Italy.