Decentraland is a blockchain-based virtual reality game running on the Ethereum blockchain. While traversing a 3D virtual world, players buy digital LAND that they own permanently with MANA, Decentraland’s native ERC20 token. They can also purchase other goods and services in the Decentraland marketplace and create their own content on the platform, such as DApps. All transactions are recorded on the Ethereum blockchain. Holders of the tokens have full control over the virtual property they own. MANA and LAND holders in Decentraland’s virtual world govern the decision-making process together via the Decentraland DAO.