Founded in 2015 as VR retail company LumiereVR, Highstreet has evolved into a commerce-based metaverse that aims to blend reality with digital life. By collaborating with leading brands to offer limited edition digital and physical products, Highstreet wants to redefine retail and how people shop. Highstreet users can play games, socialise and purchase items, including virtual reality property, through the native token HIGH, which is based on the Ethereum blockchain. The token can also be redeemed for real, physical products. An authentication process ensures that only verified sellers can sell items in the Highstreet metaverse.