Enjin Coin was launched in 2017 by Enjin, providers behind the Enjin Network, a social gaming platform enabling its users to host virtual item stores and to chat and to create websites and clans. Every asset minted with the Enjin Platform contains Enjin Coin (ENJ), a minting resource locked inside NFTs and removed from circulation. ENJ is used to back the value of those blockchain assets, infusing them with a reserve value which ensures scarcity, transparency and liquidity and allows for trading, selling and buying. The Enjin ecosystem enables business and game developers to employ tokenised digital assets as part of their monetisation, acquisition, engagement and retention strategies.