Invest seamlessly crypto
with UK fintech Plum

Fast-growing fintech to add crypto powered by Bitpanda Technology Solutions.


millions users


saved and invested

present in 10

European markets


Asset class offered
Personal finance app

Company description

Plum's smart money app’s AI automates the parts of personal finance that people find difficult or don’t have time for. This allows them to save, invest, budget and manage their money, and make it go further without having to give it a second thought. Plum has enabled its 1.5 million (and growing!) customers to set aside £1.3 billion.


Bitpanda’s collaboration with Plum brings together our shared vision of giving everyone the ability to take control of their financial future through simple, easy to use financial products. With rising demand from European investors to have simple access to a crypto solution, we’re now proud to welcome Plum’s rapidly growing European customer base to do just that and get started from as little as €1.

With Plum implementing its ambitions to offer a broader range of assets to invest in, we’re excited to join forces with them to bring Bitpanda’s digital investment infrastructure to its customers and give them access to crypto as an additional asset class. So, whether they’re beginner investors, experts or even just simply curious about crypto, they can diversify their portfolio in a safe, simple and accessible way.


Plum enabled its 1.5+ million users to add cryptocurrencies to their portfolio. The inclusion of the new investment feature fits into the user flow of the AI-driven personal finance app allowing its users to tap into new asset classes and diversify their investments.

Selected services

 Legal & compliance

Bitpanda's robust regulatory capability enabled Plum to go-live in 4 markets in Europe and offer cryptocurrencies to its rapidly growing user base.


Users' crypto assets funds are kept safe thanks to best-in-class, battle-tested custodial infrastructure. Assets are held in cold storage, kept entirely offline, and always exceed the user funds invested.

 Trading infrastructure

Plum built a wellfitting user experience for its users with the help of Bitpanda's expertise on digital asset investment infrastructure.

 Features and assets

Plum's users benefit from our broad and ever-growing range of crypto assets as well as future asset classes.

Explore our API offering & start integrating.

Reach out to us and get started today.