Founded in 2013, Lydia started as a peer-to-peer payment app for students. The idea struck a chord with millennials, and since then, the company has evolved into a full banking app with lending, deposit accounts, insurance, and an entire suite of wealth management products. Today, Lydia has turned in one of the most successful French consumer fintechs after achieving well-deserved unicorn status in 2021.
Lydia is considered a “super-app,” providing users with a suite of financial services like payments, current accounts, bank account connection and more. Lydia and Bitpanda share the same user experience philosophy centered around simplicity, intuitiveness and friendliness. The one missing piece to Lydia’s offering was to provide its users with the power to invest in digital assets in a frictionless, secure and affordable way.
However, finding a suitable investing solution is far from simple. Bitpanda came in at the right time, offering an all-in-one solution that empowers Lydia to give its users access to investing without leaving their familiar Lydia app.