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Nielsen Holdings

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About Nielsen Holdings (NLSN)

Nielsen Holdings Plc engages in the provision of global marketing data collection and analytics services. It operates through the Connect and Media business segments. The Connect segment consists principally of market research information and analytical services. The Media segment handles television, radio, online and mobile audiences, as well as advertising measurements and corresponding analytics. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

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