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Kellogg Co. engages in the manufacturing, marketing and distribution of ready-to-eat cereal and convenience foods. The firm markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Cheez-It, Pringles and Austin to supermarkets in the U.S. It operates through the following geographical segments: North America, Europe, Latin America and AMEA (Asia Middle East Africa). The company was founded by Will Keith Kellogg in 1906 and is headquartered in Battle Creek, MI.