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Basic Attention Token (BAT) offers an alternative to centralised digital advertising, which suffers from middlemen, trackers and fraud. The goal of the project is to offer a decentralised, transparent digital ad exchange on the Ethereum blockchain. The Brave Browser and the BAT token allow publishers and content creators to receive more revenue, while giving users a better and privacy focussed ad experience.
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BAT is short for Basic Attention Token
BAT is an Ethereum-based token
Rewards publishers, advertisers and users
Incentivises users to watch ads online
BAT can be used in the Brave Browser
Easy and convenient trading platform for new and experienced users
Secure, safe and free wallet service included
Fast and reliable, available 24 hours a day, 7 days a week
Over 30 digital assets, including Bitcoin, Ethereum, Ripple and more
European company, founded in 2014 in Vienna, Austria
Multiple fiat currencies, including euro, Swiss franc, British pound and US dollar